When you hear about Lenney Leong, two names stand out—Get Customers, his lean marketing agency, and Smile Fam, the oral-care brand that hit $1M revenue in nine months. His story is not about luck, but about clarity, systems, and a refusal to waste effort.
From Filmmaking to Marketing
Lenney’s early days were spent in film school and on production sets. But long hours and unpredictable projects pushed him to rethink his path. Instead of chasing creative gigs, he sought mentors who could guide him in business.
That step led him to launch Get Customers in 2018. The name was no accident. As he explains: “Clients don’t care about jargon. They want customers.”
Building Get Customers
The agency started small—no big office, no large payroll. Lenney embraced a minimalist model:
- Hot desks instead of fixed rent.
- Remote account managers instead of full-time hires.
- Clear video frameworks instead of guesswork.
His focus was on one thing: ads that deliver leads and sales. Over time, he developed a repeatable system—using video hooks, real customer problems, and strong CTAs to scale results.
One financial adviser client, for example, grew assets under management from $25M to $80M in four years using Lenney’s ads and video content.
Enter Smile Fam
While the agency was growing, Lenney spotted another opportunity. A dentist visit inspired the idea: what if oral care was better, gentler, and built for travel?
With his co-founder, he developed:
- An electric toothbrush with 3+ weeks battery life.
- A non-peroxide whitening kit that was safe yet effective.
- Travel-friendly designs backed by customer feedback.
In less than a year, Smile Fam hit $1M in sales, serving over 10,000 customers. The kicker? They did it without full-time staff—using automation, 3PL logistics, and lean creative production.
Lessons From Both Journeys
Through both ventures, Lenney shares a few constants:
- Name the outcome. “Get Customers” makes the value obvious.
- Stay lean. Keep overheads light, so you can spend where it matters—ads, creatives, delivery.
- Frameworks scale. Ads follow structure: hook → problem → solution → CTA.
- Automation is leverage. Humans should add judgment, not manual tasks.
- Localisation builds trust. Content and pricing need to match each market.
Extracting Golden Nuggets
Lenney Leong proves that big results don’t require big teams. With clear systems, smart automation, and offers built on real customer needs, both Get Customers and Smile Fam show how lean models can scale fast.
👉 Explore more about Lenney’s work at Get Customers if you’re ready to grow your leads and sales with proven ad frameworks.
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