From Humble Sales to Industry Leader
When Ronald Soh started Win-Pro Consultancy, sales were just $10,000 a year. It was a small IT support business in a crowded market. Many others came and went. But Ronald had a different plan.
He knew quick wins would not secure the future. He chose to build his company on preparation, steady growth, and a mindset ready for change. Eight years later, sales reached $1 million. The real achievement was that his business could stand firm during crises.
Preparing for the Storm Before It Hits
Ronald believes that crisis-proofing a business starts long before trouble arrives. He focused on creating clear processes, strong client relationships, and recurring revenue. This foundation meant that when disruptions came, his business had the stability to adapt.
He built Standard Operating Procedures (SOPs) for every part of the business. This removed guesswork and allowed his team to work smoothly, even under stress. He also made sure clients had long-term service agreements, providing predictable income.
Adapting to Technology Shifts
In the IT industry, technology changes fast. Ronald embraced this reality. He upgraded systems often, replacing helpdesk software more than ten times over the years.
He used automation to streamline work and reduce reliance on manpower. Application Programming Interfaces (APIs) and Robotic Process Automation (RPA) became key tools. They handled repetitive tasks, freeing his team to focus on higher-value work.
Ronald also saw the potential of AI. His team uses it for marketing, content creation, and workflow efficiency. The goal was not to replace people but to give them better tools.
Solving the Talent Gap
One major challenge in IT is finding skilled talent. Ronald’s solution was to work with vocational schools in Johor Bahru and Kuala Lumpur. These partnerships created a steady pipeline of trained support staff.
He also plans to open an IT support school in Singapore. This will allow him to train talent to the company’s standards before they join the workforce. By growing talent from the ground up, he reduces the risk of skill shortages in the future.
Culture That Supports Change
Ronald understands that systems alone do not make a company crisis-proof. The culture must support change. His team is encouraged to test new ideas, adopt new tools, and adjust when things do not work as planned.
This readiness to pivot kept Win-Pro relevant for more than 30 years. Many competitors who resisted change could not keep up.
The 8-Year Build-Up to $1 Million
The growth from $10,000 to $1 million did not happen overnight. Ronald worked through eight years of steady improvement:
- Year 1–3: Building processes and winning trust from early clients.
- Year 4–5: Expanding service offerings and securing recurring contracts.
- Year 6–8: Scaling through automation, AI adoption, and stronger branding.
By the time crises hit, the business was ready. The systems were in place. The team was trained. Clients stayed because they valued stability.
Extracting Golden Nuggets
Ronald Soh’s story shows that crisis-proofing is a long game. Here are the key lessons:
- Plan for problems before they arrive. Build processes and contracts that keep revenue stable.
- Adopt technology early. Use automation and AI to work smarter.
- Grow your own talent. Partnerships and training secure the future workforce.
- Keep your culture adaptable. Change is constant—make it part of your company’s DNA.
- Focus on value over speed. Long-term trust outlasts short-term gains.
If you want IT support that’s built on stability, skill, and foresight, check out Win-Pro Consultancy.
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